Prezzies
Prezzies Branding Identity
We crafted a visual brand identity for Prezzies, starting with sketches inspired by the elegant curves of shoelaces and leading to a clean, minimalist wordmark logo. This identity is designed to enhance the shopping experience, attracting new customers with appealing illustrations. For impactful product imagery, we used an ant-eye perspective with strategic shoe enlargement, transforming photographs into an illustrative style that makes the footwear the undeniable hero. This cohesive approach effectively represents the shoe shop’s brand and has been applied across various platforms, including digital layouts, packaging, the website, billboards, and other materials.
